Ebook How to Run a Successful Design BusinessBy Shan Preddy
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How to Run a Successful Design BusinessBy Shan Preddy
Ebook How to Run a Successful Design BusinessBy Shan Preddy
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The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, "How to Run a Successful Design Business: The New Professional Practice" covers everything owners and managers of design firms need to know.
- Sales Rank: #1652034 in Books
- Brand: Brand: Gower
- Published on: 2011-03-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x .75" l, 2.15 pounds
- Binding: Paperback
- 440 pages
- Used Book in Good Condition
Review
'Don't mistake business savvy for drudgery. It makes you a better designer. The more you know about business, the better you'll be at seeing the world from your clients' point of view, working out what they need and spotting opportunities for them - this book is good news. Whether you're starting out or an experienced veteran, the wisdom in these pages will help to make being in business a positive experience.' --David Kester, Chief Executive, Design Council
'...a useful text for anyone starting or running a business, as the more we as designers understand and value the business world, the more impact we can make with our ideas. This book has some very impressive contributors and is an interesting read and also a useful book to have on your shelf for ongoing reference.' --Deborah Szebeko, thinkpublic
'As co-proprietor of a design agency and former President of the Pan-European Brand Design Association (PDA) I have over the past 35 years been following the rise and fall of small and large design companies. Maintaining an equilibrium between customers, team work and design quality is indeed a delicate balancing act at which many fail and few master brilliantly. Clearly, a book that explains how these elements are connected was long overdue; Shan Preddy has now written it. Please read it. It belongs on every designer's bedside table.' --Jean Jacques Schaffner, Schaffner & Conzelmann, Basel, Switzerland
About the Author
Shan Preddy is a Partner at Preddy & Co, advisers to the design sector. Preddy & Co specialises in strategic business development consultancy and in presentation, sales and negotiation skills training. Shan is already a Gower author. Her book How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients was first published in 1997, with a fully revised and updated Second Edition in 2004. Shan sits on the Advisory Board of the UK Design Alliance, which promotes and encourages professional skills among the design sector. She is an accredited consultant on the DBA (Design Business Association) Experts' Register, and she teaches several modules on the DBA Professional Practice programmes. Her professional memberships include the Chartered Institute of Marketing. D&AD (British Design and Art Direction) and the Institute of Directors. She is a Business Leader of the Marketing Society, and a Fellow of the RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce). Shan is an occasional writer for Design Week and other publications, a skilled workshop facilitator and a frequent speaker at, and chair of, conferences and seminars around the world.
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